Ó£ÌÒµ¼º½

Object-Based Learning in the Business Curriculum

Video Icon Video
Wednesday, September 17, 2025
At Pan-Atlantic University, museum artwork becomes a powerful business education tool, showing how creativity unlocks critical thinking potential.
Featuring Olayinka David-West, Pan-Atlantic University
  • Students analyze museum artworks to broaden their perspectives, helping them generate new ideas for tackling complex problems.
  • Through object-based learning workshops, professional staff also learn to cultivate empathy, enabling them to tailor learning experiences to individual student needs.
  • Engaging with Nigerian art sparks collaborative discussions, encourages group problem-solving, and demonstrates how different cultural expressions drive innovative thinking.

Transcript

Olayinka David-West: [00:12] At Pan-Atlantic University, we have a museum, the Yemisi Shyllon Museum of Art.

[00:18] We take students through learning experiences using different types of artwork to help them learn, better understand, and interrogate, helping them broaden their critical thinking and problem-solving skills.

[00:32] With object-based learning, we can bring students into learning workshops and processes to help them think through a certain concept or problem area.

[00:42] Then, through artwork, they can go through individual and group-level discussions to broaden their thinking, broaden their reflection, and then, using art, we also bring that back into real-life situations.

[00:55] That feedback loop and linkage also help broaden their thinking. It's not just an abstract process. It's two things: other than the concept of the competency you're trying to build, there's also art appreciation.

In the world of business today, we're seeing a lot of changes and volatility around how work is done and the pressure it puts on our learners.

[01:09] Some, not all, have been exposed to artwork, right? Art appreciation comes in, and then they're engaged through art. They have to understand what art is trying to say and really look and think critically.

[01:22] For a lot of them, it's 'oh gosh, why am I doing this?' But then again, they begin to appreciate that learning occurs in different ways through different forms, and these objects become an integral part of it.

[01:35] In some cases, we get them to practice hands-on, where they create their own pieces about an experience or a concept they're trying to describe.

[01:45] One challenge we're looking at today is not with our students, but with even our professional staff, and that's empathy. In the world of business today, we're seeing a lot of changes and volatility around how work is done and the pressure it puts on our learners.

[02:02] One of the challenges we have in the school is getting our learning and experience managers to better understand and design customer experiences that are suited to the student challenges.

It's really about the professor thinking through their curriculum and seeking the different and exploitative methods we can bring to students.

[02:14] Through an object-based learning workshop, we're teaching our experienced managers about empathy. How do you understand some of these issues, rather than just going with what the rules say, and this is what the practice says we should do?

[02:28] How do we personalize and co-create an environment that stimulates learning, not throwing away standards and quality, but ensuring that we're all on the same page?

[02:38] It's really about the professor thinking through their curriculum again, thinking through the different pedagogies they want to use, and seeking the different methods and exploitative methods we can bring to students.

[02:52] Because we're trying to teach students more about doing, it's a different way of helping them see things rather than in that traditional classroom environment. It fosters collaboration, group thinking, and alternative ways of looking at problems or alternative ways of solutioning.

[03:13] Also, in our context, it fosters a cross-cultural aspect of bringing and using different pieces of artwork and helping students understand that it's getting the art exposure and appreciation.

What we want to do is just to build a group of professionals who would think differently about social and institutional problems.

[03:29] It's helping students, learners, and even faculty look at art and appreciate our different cultures.

[03:36] Because many of our artists and the works we have at the museum come from different parts of Nigeria, telling different stories.

[03:43] It's helping them build that sense of understanding of our own cross-cultural environments and the subcultures within our system.

[03:52] Then, third, it's opening their minds. I think it's about unlocking minds and realizing there's no scripted way. There's no one approach, but we can try different things. The final icing on the cake is, let's paint our artwork and do our own thing.

[04:11] That's really the impact. What we want to do is just to build a group of professionals who would think differently about social and institutional problems. So, we're well on route.

What did you think of this content?
Your feedback helps us create better content
Thank you for your input!
(Optional) If you have the time, our team would like to hear your thoughts
The views expressed by contributors to Ó£ÌÒµ¼º½ Insights do not represent an official position of Ó£ÌÒµ¼º½, unless clearly stated.
Subscribe to LINK, Ó£ÌÒµ¼º½'s weekly newsletter!
Ó£ÌÒµ¼º½ LINK—Leading Insights, News, and Knowledge—is an email newsletter that brings members and subscribers the newest, most relevant information in global business education.
Sign up for Ó£ÌÒµ¼º½'s LINK email newsletter.
Our members and subscribers receive Leading Insights, News, and Knowledge in global business education.
Thank you for subscribing to Ó£ÌÒµ¼º½ LINK! We look forward to keeping you up to date on global business education.
Weekly, no spam ever, unsubscribe when you want.